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X-WR-CALDESC:Events for Atlantica Centre For Energy
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DTSTART;TZID=UTC:20260723T130000
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SUMMARY:Onshore Wind Digital Awareness & Education Campaign: Insights from Nova Scotia
DESCRIPTION:Join Net Zero Atlantic for a presentation on the key findings from a digital awareness campaign focused on onshore wind in Nova Scotia. Presented by Brenden Sommerhalder of MQO Research and Alexandra Chapman and Andrea Hickey of m5\, the webinar explores how audience knowledge\, attitudes\, and behaviours shifted in response to a research-based\, targeted digital campaign. \nThe webinar will provide a high-level summary of the research approach\, the campaign strategy and targeting it informed\, the messaging decisions behind it\, the performance results\, and practical takeaways for designing evidence-based awareness campaigns. \nWhy Attend?\nAttendees will gain practical\, evidence-based insights into what drives effective digital awareness campaigns. The session illustrates how research can uncover opportunities and guide strategies to address them through targeted messaging and outreach. Participants will also learn how data-driven adjustments can improve performance metrics like engagement\, recall\, and click-through rates. \nRegister here.
URL:https://www.atlanticaenergy.org/event/onshore-wind-digital-awareness-education-campaign-insights-from-nova-scotia/
LOCATION:Webinar
CATEGORIES:Public Calendar
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